Win7 & Tune Tool "Demo"

Hi,

tried to find something about this in the forum, but didn't seem to use the right search phrases ...
After getting a new Notebook w/ Win7 64bit, I'm stuck with Tune stating it's in Demo mode ... I've entered the ser# information, and when I have the HW attached, it states the authorization will be updated when loading the next tune file ... anyway, it doesn't ... I've already tried running it in admin mode, assuming it might not be able to update something otherwise, but still no cigar ... what am I missing here?

Thanks!

Edit: Had a typo in the serial number ... Tnx Joecar!