I understand about the manpower thing. But this is the age of the internet. Word of mouth spreads like wildfire, and can either multiply the dollars spent on advertising, or completely negate it. And let's be frank about this, EFILive is a runnerup on an installed user base compared to HPTuners. Why? Apparently because many people are touting that HPTuners is easier for a newbie to learn. I had to choose between one or the other when I went with a COS tune. And from what I understand, HPTuners locks the PCM to their product once you go to a COS tune with them. This might just be rumor, as I have not verified this. But mainly I went with EFILive because I had a shop destroy three PCMs in a row. Claimed my car was responsible and I had to eat that cost. At that time I had both HPTuners and EFILive. I went to EFILive and explained the situation, and they immediately sent me a replacement license. HPTuners, on the other hand, said tough luck. So to hell with them. If a company doesn't look out for it's customers, I don't have any need to do business with them.
Anyway, off topic, but I want EFILive to be the best there is for tuning. But they need to clean up their act when us newbies buy their product and just want to USE it. Getting started with GOOD tutorials and/or an intuitive learning curve will make all the difference how someone feels about the product a week into ownership.